Welcome to the future of society in Johannesburg!

Will you come along for the ride?


Watch the intro to Straight21


Or scroll down for more info.

The Belief

What if we looked at Johannesburg through fresh eyes. We have people, they need to get around - what is the best way to make this happen? We've tried a few things, and quite frankly, we're not sure why people aren't protesting for something better instead of protesting about fees or some other insignificant cause.

Because of apartheid planning there are many, many people living in areas that disadvantages them and their economic/educational endeavors. Explore this website to see what we believe, and how what we believe is going to manifest into something that totally transforms society.

Below are short snippets of the philosophy that shapes this endeavor.


The roads can only be widened so many times. The rails? Is this the 19th century? It's time for something more direct.


We've been programmed to think in linear, predictable progressions. 1,2,3,4. Monday, Tuesday, Wednesday. Morning, night, morning. It is this very thinking, we believe, that is holding back South Africa's potential.

South African Policy

The government, we need them, they're alright, this will be a call to the private sector. When we unite behind a vision, great things become possible - are you on board? Leave the red tape behind.

Something to think about...

These are some of the quotes that have transformed my thinking in terms of South Africa's future.

Robert Gavick
If something is important enough, you should try. Even if the probable outcome is failure. - Elon Musk.
Paulina Nowakowska
Spiraling demand for resources, of which our world contains a finite supply, is the great long-term threat posed by globalisation. That is why we need new technology to relieve it. - Peter Thiel.
Tomasz Dziuda
Never give up. Today is hard, tomorrow will be worse, but the day after tomorrow will be sunshine. - Jack Ma.