At its essence, Straight21 is a company that just wants to make our population's lives exponentially easier, using the technology we have today to transform society for the better.
Well, in the South African Constitution, Section 21 states that everyone living in South Africa has freedom to move around as they please. We're really asking the question - do they really?
We at Straight21, believe that if you can move people and goods around Johannesburg really fast and really cheap, you could absolutely transform the economy and social climate for the better (and fix the ills of apartheid planning while you're at it).
That is what this is about - it's more than a company, it is a cause that will extend many years, have many "pivot" moments, but ultimately come to fruition and transform Johannesburg as we know it.